Guidelines for Filming and Photography at Wake Forest
Developed by Communications and External Relations and the Legal Office
(Implemented January 2011)
At Wake Forest University, a set of guidelines is in place to address requests to film or shoot still images on the Reynolda Campus. As described below, photography and filming on Wake Forest University’s Reynolda Campus must receive prior approval by the University, as must subsequent use of the recorded images. These guidelines serve to ensure that such activities do not interfere with the maintenance of academic activities; threaten the privacy of students, faculty and staff; or unreasonably disrupt campus life.
Activities Covered by Guidelines:
- Filming for a production that will appear on television, in theaters or in any digital format for commercial or non-commercial purposes.
- Filming for a production intended to promote or market any commercial or non-commercial enterprise, such as a marketing video for a particular product or service.
- Still photography intended to promote or market any commercial or non-commercial enterprise.
- Academic projects involving filming or still photography for students not enrolled at the University.
Activities Excluded from Guidelines:
- Personal photography or filming by Reynolda Campus students.
- Academic projects for University-sponsored courses or programs associated with the Reynolda Campus.
- Academic activities by Reynolda Campus faculty or staff.
Role of Communications and External Relations
In general, the Communications and External Relations Office (CER) is responsible for approving requests to film or shoot still photography on the Reynolda Campus for commercial and non-commercial purposes. However, the Department of Athletics, University Stores, Graylyn International Conference Center and the Reynolda House Museum of American Art are responsible for requests involving their respective departments, facilities and programs. The University’s Legal Department and Director of Crisis Communications are available to advise those enterprises regarding requests, providing examples of contracts, location agreements and other relevant documents. They can also advise, similarly, academic and administrative units on establishing agreements with still and video photography vendors for long-term and short-term projects.
Requests should be made directly to the University’s Director of Crisis Communications and Community Relations, Kevin P. Cox, by e-mail at firstname.lastname@example.org. Such requests should be made 14 business days in advance. It is the prerogative of the Director of Crisis Communications to consider requests that do not meet the advance notice requirement.
At a minimum, a request should include the following information:
- Name and description of the organization or individual making the request.
- Name, address, phone number and e-mail address of the contact person, along with information on the role of the contact person regarding the project.
- Project/production description and the intended use of the resulting product (as well as information regarding any potential use).
- Date(s) and time(s) requested.
- Requested location for shooting.
- Number of people and detailed information on the amount and type of equipment involved (including vehicles).
- Initial information regarding proof of adequate insurance coverage.
The Director of Crisis Communications will respond initially within seven business days, but a final decision may take longer, depending on various circumstances.
Unless otherwise approved, no filming or photography may take place that clearly identifies Wake Forest University as the location. Certain buildings, including Wait Chapel and Reynolda Hall, may not be included in a manner that clearly identifies them, unless otherwise approved. In general, no Wake Forest signage or names of buildings may be included in images. The University reserves the right to review and approve the edited images prior to the materials’ public release.
No images of students, faculty or staff may be included without their consent. The individuals photographing or filming are responsible for obtaining the consent of each student or member of the faculty or staff photographed or filmed, as the case may be. The Legal Department can provide consent forms through CER to assist with this process upon request.
When the details of a request are agreed upon by all appropriate parties, a location agreement provided by the University must be signed and returned to the Director of Crisis Communications before any filming or photography occurs. Furthermore, no work may begin on site by any crew associated with such a project. The University has template location agreements that are appropriate for various projects. No location agreement provided by an outside party should be executed without the review of the Legal Department.